000 03289nam a22005895i 4500
001 978-3-319-02066-2
003 DE-He213
005 20200420211741.0
007 cr nn 008mamaa
008 131028s2014 gw | s |||| 0|eng d
020 _a9783319020662
_9978-3-319-02066-2
024 7 _a10.1007/978-3-319-02066-2
_2doi
050 4 _aHD28-70
072 7 _aKJMV6
_2bicssc
072 7 _aPDG
_2bicssc
072 7 _aBUS087000
_2bisacsh
082 0 4 _a658.514
_223
100 1 _aTiwari, Rajnish.
_eauthor.
245 1 0 _aAiming Big with Small Cars
_h[electronic resource] :
_bEmergence of a Lead Market in India /
_cby Rajnish Tiwari, Cornelius Herstatt.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2014.
300 _aXXVII, 229 p. 78 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aIndia Studies in Business and Economics
505 0 _a1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs -- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies -- 6.Investigating India's Small Car Industry: Emergence of a Lead Market for Frugal Designs -- 7.Profile of India's Automobile Industry -- 8.Role of Small Cars in India's Passenger Car Segment -- 9.Shaping the Context -- 10.Conclusions.
520 _aThis book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
650 0 _aBusiness.
650 0 _aLeadership.
650 0 _aManagement.
650 0 _aIndustrial management.
650 0 _aGlobalization.
650 0 _aMarkets.
650 0 _aAutomotive engineering.
650 0 _aEconomic policy.
650 1 4 _aBusiness and Management.
650 2 4 _aInnovation/Technology Management.
650 2 4 _aEmerging Markets/Globalization.
650 2 4 _aR & D/Technology Policy.
650 2 4 _aBusiness Strategy/Leadership.
650 2 4 _aAutomotive Engineering.
700 1 _aHerstatt, Cornelius.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783319020655
830 0 _aIndia Studies in Business and Economics
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-02066-2
912 _aZDB-2-SBE
942 _cEBK
999 _c50651
_d50651