000			03638nam a22005055i 4500
001			978-3-319-00281-1
003			DE-He213
005			20200420211742.0
007			cr nn 008mamaa
008			130516s2013 gw | s |||| 0|eng d
020			_a9783319002811 _9978-3-319-00281-1
024	7		_a10.1007/978-3-319-00281-1 _2doi
050		4	_aHD2741-HD2749
072		7	_aKJR _2bicssc
072		7	_aBUS104000 _2bisacsh
082	0	4	_a658.4 _223
100	1		_aGross, Clifford M. _eauthor.
245	1	0	_aToo Good To Fail _h[electronic resource] : _bCreating Marketplace Value from the World's Brightest Minds / _cby Clifford M. Gross.
264		1	_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2013.
300			_aXIV, 112 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aManagement for Professionals, _x2192-8096
505	0		_aChapter 1. Open Innovation: R&D Goes Global with a World of New Technologies -- Chapter 2. The Technology Transfer Eco-system -- Chapter 3. Intellectual Capital: The World's Fastest Growing Asset Class -- Chapter 4. Network Strategies for Growing Emerging Markets -- Chapter 5. The Role of Design in Bringing Innovation to the Marketplace -- Chapter 6. Leadership Required for Embracing New Technologies -- Chapter 7. The Growth of China's Technology Transfer Industry.
520			_aToo Good to Fail: Creating Marketplace Value form the World's Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression of technology development time lines in a clear, connected and lucid manner. In the industry today, companies look to remain competitive in the face of the convergence of global innovation networks and sub-optimal equity markets. This book offers a new perspective, turning what was once perceived as a weakness into a strength. Drastic action is required to address the inability of companies to control the development of new technology. It requires relinquishing the illusion of control over new technology development and embracing crowdsourcing discoveries from the world's leading research institutions to exogenously replace the "R" of corporate "R&D." The synthesis of the literatures on open innovation and technology transfer should prove useful to the growing number of practitioners in technology transfer. The recent global emergence of Patent Box tax relief has for the first time created the financial incentives for firms to seek to create marketplace value from university intellectual capital, to improve both their competitiveness and after tax income.
650		0	_aBusiness.
650		0	_aCorporate governance.
650		0	_aManagement.
650		0	_aIndustrial management.
650		0	_aEconomic policy.
650	1	4	_aBusiness and Management.
650	2	4	_aCorporate Governance.
650	2	4	_aInnovation/Technology Management.
650	2	4	_aR & D/Technology Policy.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783319002804
830		0	_aManagement for Professionals, _x2192-8096
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-319-00281-1
912			_aZDB-2-SBE
942			_cEBK
999			_c50725 _d50725