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001 978-4-431-54580-4
003 DE-He213
005 20200420211742.0
007 cr nn 008mamaa
008 140228s2014 ja | s |||| 0|eng d
020 _a9784431545804
_9978-4-431-54580-4
024 7 _a10.1007/978-4-431-54580-4
_2doi
050 4 _aHD30.23
072 7 _aKJT
_2bicssc
072 7 _aKJMD
_2bicssc
072 7 _aBUS049000
_2bisacsh
082 0 4 _a658.40301
_223
100 1 _aTakemura, Kazuhisa.
_eauthor.
245 1 0 _aBehavioral Decision Theory
_h[electronic resource] :
_bPsychological and Mathematical Descriptions of Human Choice Behavior /
_cby Kazuhisa Takemura.
264 1 _aTokyo :
_bSpringer Japan :
_bImprint: Springer,
_c2014.
300 _aXV, 207 p. 44 illus., 11 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
520 _aThis book provides an overview of behavioral decision theory and related research findings. In brief, behavioral decision theory is a general term for descriptive theories to explain the psychological knowledge related to decision-making behavior. It is called a theory, but actually it is a combination of various psychological theories, for which axiomatic systems, such as the utility theory widely used in economics, have not been established; it is often limited to qualitative knowledge. However, as suggested in the studies of H. A. Simon, who won the Nobel Prize for Economics in 1978, and D. Kahneman, who won the prize in 2002,  the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering, and are expected to become more useful in the future. This book explains various behavioral decision theories related to decision-making processes. Numerous models have been proposed to explain the psychological processes related to such a selection of decision strategies, and this book also introduces some new models that are useful to explain decision-making processes. The book concludes with speculation about the future of modern behavioral decision theories while referring to their relation to fields associated with neuroscience, such as neuroeconomics, that have been developed in recent years. In addition, each chapter includes a bibliography that can be referred to when studying more details related to behavioral decision theory.  Reading this book requires no advanced expertise; nonetheless, an introductory knowledge of psychology, business administration, and economics, and approximately a high school graduate's level of mathematics should facilitate the reader's comprehension of the content.
650 0 _aBusiness.
650 0 _aOperations research.
650 0 _aDecision making.
650 0 _aBehavioral economics.
650 0 _aSociology.
650 1 4 _aBusiness and Management.
650 2 4 _aOperation Research/Decision Theory.
650 2 4 _aBehavioral/Experimental Economics.
650 2 4 _aSociological Theory.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9784431545798
856 4 0 _uhttp://dx.doi.org/10.1007/978-4-431-54580-4
912 _aZDB-2-SBE
942 _cEBK
999 _c50751
_d50751