000			03272nam a22005775i 4500
001			978-3-642-28897-5
003			DE-He213
005			20200420211742.0
007			cr nn 008mamaa
008			130530s2013 gw | s |||| 0|eng d
020			_a9783642288975 _9978-3-642-28897-5
024	7		_a10.1007/978-3-642-28897-5 _2doi
050		4	_aHD28-70
072		7	_aKNT _2bicssc
072		7	_aJFD _2bicssc
072		7	_aBUS070060 _2bisacsh
082	0	4	_a658 _223
245	1	0	_aHandbook of Social Media Management _h[electronic resource] : _bValue Chain and Business Models in Changing Media Markets / _cedited by Mike Friedrichsen, Wolfgang M�uhl-Benninghaus.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013.
300			_aIX, 880 p. 174 illus., 47 illus. in color. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aMedia Business and Innovation
505	0		_aPreface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion.
520			_aDigitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
650		0	_aBusiness.
650		0	_aMarketing.
650		0	_aIndustrial management.
650		0	_aPublic relations.
650		0	_aCommunication.
650		0	_aSociology.
650		0	_aMass media.
650	1	4	_aBusiness and Management.
650	2	4	_aMedia Management.
650	2	4	_aCommunication Studies.
650	2	4	_aMarketing.
650	2	4	_aMedia Research.
650	2	4	_aCorporate Communication/Public Relations.
700	1		_aFriedrichsen, Mike. _eeditor.
700	1		_aM�uhl-Benninghaus, Wolfgang. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783642288968
830		0	_aMedia Business and Innovation
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-642-28897-5
912			_aZDB-2-SBE
942			_cEBK
999			_c50758 _d50758