000 03163nam a22004575i 4500
001 978-3-8349-3887-9
003 DE-He213
005 20200420211743.0
007 cr nn 008mamaa
008 121212s2013 gw | s |||| 0|eng d
020 _a9783834938879
_9978-3-8349-3887-9
024 7 _a10.1007/978-3-8349-3887-9
_2doi
050 4 _aHD28-70
072 7 _aKJMV6
_2bicssc
072 7 _aPDG
_2bicssc
072 7 _aBUS087000
_2bisacsh
082 0 4 _a658.514
_223
100 1 _aMayrhofer, Philip.
_eauthor.
245 1 0 _aInterdependencies in the Discovery and Adoption of Facebook Applications
_h[electronic resource] :
_bAn Empirical Investigation /
_cby Philip Mayrhofer.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2013.
300 _aXVII, 172 p. 23 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aInnovation und Entrepreneurship
520 _aFacebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure.     Contents - Empirical Analysis of Facebook's Platform for Applications - Determinants of the Discovery and Adoption of Applications -  Information Spillovers between Applications as a Source of Usage   - Determinants of the Discovery and Adoption of Applications -  Information Spillovers between Applications as a Source of Usage      Target Groups - Researchers and students in the field of management and industrial organization - Entrepreneurs and managers in companies with internet-based business models    The Author Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universit�at M�unchen) under the supervision of Prof. Dietmar Harhoff, Ph. D.  .
650 0 _aBusiness.
650 0 _aManagement.
650 0 _aIndustrial management.
650 1 4 _aBusiness and Management.
650 2 4 _aInnovation/Technology Management.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834938862
830 0 _aInnovation und Entrepreneurship
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8349-3887-9
912 _aZDB-2-SBE
942 _cEBK
999 _c50820
_d50820