000 02919nam a22005775i 4500
001 978-3-642-37108-0
003 DE-He213
005 20200420211743.0
007 cr nn 008mamaa
008 130618s2013 gw | s |||| 0|eng d
020 _a9783642371080
_9978-3-642-37108-0
024 7 _a10.1007/978-3-642-37108-0
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aKr�uger, Ralph.
_eauthor.
245 1 0 _aBrand Growth Barriers
_h[electronic resource] :
_bIdentify, Understand, and Overcome Them /
_cby Ralph Kr�uger, Andreas Stumpf.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg :
_bImprint: Springer,
_c2013.
300 _aXIV, 137 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aManagement for Professionals,
_x2192-8096
505 0 _aThe wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth -- Checklists and Questions.
520 _aHow can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kr�uger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling.
650 0 _aBusiness.
650 0 _aMarketing.
650 0 _aMarket research.
650 0 _aLeadership.
650 0 _aOrganization.
650 0 _aPlanning.
650 0 _aSales management.
650 1 4 _aBusiness and Management.
650 2 4 _aMarketing.
650 2 4 _aBusiness Strategy/Leadership.
650 2 4 _aSales/Distribution.
650 2 4 _aMarket Research/Competitive Intelligence.
650 2 4 _aOrganization.
700 1 _aStumpf, Andreas.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642371073
830 0 _aManagement for Professionals,
_x2192-8096
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-37108-0
912 _aZDB-2-SBE
942 _cEBK
999 _c50821
_d50821