000 03177nam a22004695i 4500
001 978-3-8349-4399-6
003 DE-He213
005 20200420211744.0
007 cr nn 008mamaa
008 121116s2013 gw | s |||| 0|eng d
020 _a9783834943996
_9978-3-8349-4399-6
024 7 _a10.1007/978-3-8349-4399-6
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
245 1 0 _aLuxury Marketing
_h[electronic resource] :
_bA Challenge for Theory and Practice /
_cedited by Klaus-Peter Wiedmann, Nadine Hennigs.
264 1 _aWiesbaden :
_bGabler Verlag :
_bImprint: Gabler Verlag,
_c2013.
300 _aXIV, 416 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aLuxury Consumption -- Luxury Brands -- The Luxury Industry -- The Management of Luxury Brands -- Luxury Marketing in the Wine Industry.
520 _aLuxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements. Contents Luxury Consumption - A Global Phenomenon or Dependent on Cultural Differences? - A Theoretical Perspective - The Context of Societal Change Luxury Brands - The Customer's Perspective within Specific Cultural Contexts The Luxury Industry - Counterfeits The Management of Luxury Brands Luxury Marketing in the Wine Industry Target Groups Academics and researchers in various disciplines; Marketing Managers. Editors Klaus-Peter Wiedmann is the Chair of Marketing and Management and the Director of the Institute of Marketing and Management at the Leibniz University of Hannover, Germany. Nadine Hennigs is an Assistant Professor at the Institute of Marketing and Management at the Leibniz University of Hannover, Germany.
650 0 _aBusiness.
650 0 _aMarketing.
650 0 _aManagement.
650 1 4 _aBusiness and Management.
650 2 4 _aMarketing.
650 2 4 _aManagement.
700 1 _aWiedmann, Klaus-Peter.
_eeditor.
700 1 _aHennigs, Nadine.
_eeditor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834943989
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8349-4399-6
912 _aZDB-2-SBE
942 _cEBK
999 _c50837
_d50837