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001 978-3-658-05535-6
003 DE-He213
005 20200420211744.0
007 cr nn 008mamaa
008 140402s2014 gw | s |||| 0|eng d
020 _a9783658055356
_9978-3-658-05535-6
024 7 _a10.1007/978-3-658-05535-6
_2doi
050 4 _aHD62.7
072 7 _aKJVS
_2bicssc
072 7 _aBUS060000
_2bisacsh
082 0 4 _a658.022
_223
100 1 _aBuliga, Oana.
_eauthor.
245 1 0 _aMeasures for Innovating Business Models
_h[electronic resource] :
_bAn Empirical Study of German SMEs /
_cby Oana Buliga.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2014.
300 _aXIII, 74 p. 26 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aBestMasters
505 0 _aBusiness Model Innovation -- Small and Medium-Sized Enterprises -- Implementation of Business Model Innovations.
520 _aThe literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.  Contents Business Model Innovation Small and Medium-Sized Enterprises Implementation of Business Model Innovations Target Groups Researchers and students in the field of economic sciences with a focus on strategic management and innovation SME managers The Author Oana Buliga is a research associate at the Chair of Industrial Management (Prof. Dr. Kai-Ingo Voigt), Friedrich-Alexander University of Erlangen-N�urnberg. Her research interests are business model innovation and social business.
650 0 _aBusiness.
650 0 _aManagement science.
650 0 _aSmall business.
650 0 _aManagement.
650 0 _aIndustrial management.
650 1 4 _aBusiness and Management.
650 2 4 _aSmall Business.
650 2 4 _aInnovation/Technology Management.
650 2 4 _aBusiness and Management, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783658055349
830 0 _aBestMasters
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-05535-6
912 _aZDB-2-SBE
942 _cEBK
999 _c50867
_d50867