| 000 | 03094nam a22005175i 4500 | ||
|---|---|---|---|
| 001 | 978-3-319-00539-3 | ||
| 003 | DE-He213 | ||
| 005 | 20200420211744.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 130731s2014 gw | s |||| 0|eng d | ||
| 020 |
_a9783319005393 _9978-3-319-00539-3 |
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| 024 | 7 |
_a10.1007/978-3-319-00539-3 _2doi |
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| 050 | 4 | _aHF4999.2-6182 | |
| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJ _2bicssc |
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| 072 | 7 |
_aBUS042000 _2bisacsh |
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| 082 | 0 | 4 |
_a650 _223 |
| 100 | 1 |
_aSreejesh, S. _eauthor. |
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| 245 | 1 | 0 |
_aBusiness Research Methods _h[electronic resource] : _bAn Applied Orientation / _cby S Sreejesh, Sanjay Mohapatra, M R Anusree. |
| 264 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2014. |
|
| 300 |
_aXXIII, 281 p. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _aIntroduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionaire Design -- Data Preparation and Preliminary Analysis -- Analysis of Variance (ANOVA) -- Regression Analysis -- Factor Analysis -- Cluster Analysis -- Logistic Regression -- Business Research Reports. | |
| 520 | _aSince research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.  The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations. | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 | _aManagement science. | |
| 650 | 0 | _aInformation technology. | |
| 650 | 0 |
_aBusiness _xData processing. |
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| 650 | 0 | _aStatistics. | |
| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aBusiness and Management, general. |
| 650 | 2 | 4 | _aStatistics for Business/Economics/Mathematical Finance/Insurance. |
| 650 | 2 | 4 | _aIT in Business. |
| 700 | 1 |
_aMohapatra, Sanjay. _eauthor. |
|
| 700 | 1 |
_aAnusree, M R. _eauthor. |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783319005386 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-00539-3 |
| 912 | _aZDB-2-SBE | ||
| 942 | _cEBK | ||
| 999 |
_c50874 _d50874 |
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