000 | 03381nam a22004815i 4500 | ||
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001 | 978-3-658-00456-9 | ||
003 | DE-He213 | ||
005 | 20200420211745.0 | ||
007 | cr nn 008mamaa | ||
008 | 121205s2013 gw | s |||| 0|eng d | ||
020 |
_a9783658004569 _9978-3-658-00456-9 |
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024 | 7 |
_a10.1007/978-3-658-00456-9 _2doi |
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050 | 4 | _aHF5410-5417.5 | |
072 | 7 |
_aKJS _2bicssc |
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_aKJSM _2bicssc |
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_aBUS043000 _2bisacsh |
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082 | 0 | 4 |
_a658.8 _223 |
100 | 1 |
_aChristiaans, Lena. _eauthor. |
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245 | 1 | 0 |
_aInternational Employer Brand Management _h[electronic resource] : _bA Multilevel Analysis and Segmentation of Students' Preferences / _cby Lena Christiaans. |
264 | 1 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2013. |
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300 |
_aXVIII, 265 p. 16 illus. _bonline resource. |
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_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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_atext file _bPDF _2rda |
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505 | 0 | _aIntroduction -- Theoretical Background and Literature Review -- Conceptual Framework and Deduction of Hypotheses -- Research Methodology and Data Basis -- Empirical Analysis and Hypothesis Testing -- Discussion of Empirical Findings. | |
520 | _aThe increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christiaans investigates the impact of between-country differences, e.g. differences in national culture or economic wealth, on students' preferences in relation to the effects of within-country differences in individuals' characteristics. Combined with a segmentation of the European graduate market, the results provide readers with insight into the development of employer value propositions for business and engineering target groups. Contents - Core Concepts of Employer Branding - Contributions from Cross-Cultural Research - Employer Branding Strategy - Multilevel Analysis  Target Groups - Researchers and students in the fields of employer branding, corporate branding, management, marketing, communications - Managers and experts with focus on employer branding, HR marketing, HR, corporate communications  About the Author Lena Christiaans obtained her doctorate at the Chair in Corporate Management at Universit�at Hohenheim and currently works as a reputation manager in the Corporate Communications department of a DAX-30-company in Dusseldorf. | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aManagement science. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aEntrepreneurship. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aMarketing. |
650 | 2 | 4 | _aBusiness and Management, general. |
650 | 2 | 4 | _aEntrepreneurship. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783658004552 |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-658-00456-9 |
912 | _aZDB-2-SBE | ||
942 | _cEBK | ||
999 |
_c50892 _d50892 |