000 | 03154nam a22005535i 4500 | ||
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001 | 978-3-642-35570-7 | ||
003 | DE-He213 | ||
005 | 20200420211745.0 | ||
007 | cr nn 008mamaa | ||
008 | 130404s2013 gw | s |||| 0|eng d | ||
020 |
_a9783642355707 _9978-3-642-35570-7 |
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024 | 7 |
_a10.1007/978-3-642-35570-7 _2doi |
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050 | 4 | _aHF5410-5417.5 | |
072 | 7 |
_aKJS _2bicssc |
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072 | 7 |
_aKJSM _2bicssc |
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072 | 7 |
_aBUS043000 _2bisacsh |
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082 | 0 | 4 |
_a658.8 _223 |
100 | 1 |
_aAhlert, Dieter. _eauthor. |
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245 | 1 | 0 |
_aVertical Price Coordination and Brand Care _h[electronic resource] : _bInterdisciplinary Perspectives on the Prohibition of Resale Price Maintenance / _cby Dieter Ahlert, Benjamin Schefer. |
264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013. |
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300 |
_aVII, 84 p. 10 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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490 | 1 |
_aSpringerBriefs in Business, _x2191-5482 |
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505 | 0 | _aIntroduction to the current problem -- The myth that welfare is promoted by prohibiting vertical price and brand maintenance -- The risk of Resale Price Mainenance prohibition for the effectiveness of inter-brand competition -- The risk of admissible price-maintenance systems for the effectiveness of inter-brand competition -- Competition-policy implications -- Management Summary: 'The Liberation of the Value Chain from Cartel-Law Restraints'. | |
520 | _aCompetition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aManagement. | |
650 | 0 | _aIndustrial management. | |
650 | 0 | _aIndustrial organization. | |
650 | 0 | _aLaw and economics. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aMarketing. |
650 | 2 | 4 | _aIndustrial Organization. |
650 | 2 | 4 | _aLaw and Economics. |
650 | 2 | 4 | _aInnovation/Technology Management. |
700 | 1 |
_aSchefer, Benjamin. _eauthor. |
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710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783642355691 |
830 | 0 |
_aSpringerBriefs in Business, _x2191-5482 |
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856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-35570-7 |
912 | _aZDB-2-SBE | ||
942 | _cEBK | ||
999 |
_c50896 _d50896 |