000			04090nam a22004575i 4500
001			978-3-658-01596-1
003			DE-He213
005			20200420211745.0
007			cr nn 008mamaa
008			130907s2014 gw | s |||| 0|eng d
020			_a9783658015961 _9978-3-658-01596-1
024	7		_a10.1007/978-3-658-01596-1 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aBerg, Bettina. _eauthor.
245	1	0	_aRetail Branding and Store Loyalty _h[electronic resource] : _bAnalysis in the Context of Reciprocity, Store Accessibility, and Retail Formats / _cby Bettina Berg.
264		1	_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2014.
300			_aXIX, 180 p. 9 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aHandel und Internationales Marketing / Retailing and International Marketing
505	0		_aManaging Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers -- Managing retail brands in the light of different local competitive contexts -- Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition -- Managing Retail Brands Within Different Retail Formats in an International Context -- A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats.
520			_aMarketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.   Contents n  Managing Retail Brands Across Different Consumer Perception Levels n  Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers n  Managing Retail Brands in the Light of Different Local Competitive Contexts n  Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition n  Managing Retail Brands Within Different Retail Formats in an International Context n  A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats   Target Groups �         Researchers and students in the fields of management and economics focusing on marketing and retailing �         Business practitioners focusing on managing retail brands     The Author Dr. Bettina Berg received her doctor's degree from the University of Trier (FB IV), where she worked at the chair for Marketing and Retailing of Prof. Dr. Prof. h.c. Bernhard Swoboda.     The Editiors: The series Handel und Internationales Marketing/Series Retailing and International Marketing is edited by Prof. Dr. Bernhard Swoboda and Prof. Dr. Thomas Foscht.
650		0	_aBusiness.
650		0	_aMarketing.
650	1	4	_aBusiness and Management.
650	2	4	_aMarketing.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783658015954
830		0	_aHandel und Internationales Marketing / Retailing and International Marketing
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-658-01596-1
912			_aZDB-2-SBE
942			_cEBK
999			_c50910 _d50910