000 03187nam a22004695i 4500
001 978-3-658-04573-9
003 DE-He213
005 20200420211746.0
007 cr nn 008mamaa
008 131213s2014 gw | s |||| 0|eng d
020 _a9783658045739
_9978-3-658-04573-9
024 7 _a10.1007/978-3-658-04573-9
_2doi
050 4 _aHF4999.2-6182
050 4 _aHD28-70
072 7 _aKJ
_2bicssc
072 7 _aBUS042000
_2bisacsh
082 0 4 _a650
_223
100 1 _aBinder, Jochen.
_eauthor.
245 1 0 _aOnline Channel Integration
_h[electronic resource] :
_bValue Creation and Customer Reactions in Online and Physical Stores /
_cby Jochen Binder.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2014.
300 _aXX, 281 p. 42 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
520 _aToday, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty, and purchase intention in a firm's online and offline stores. Contents �  Definition and Operationalization of Online Channel Integration �  Experimental Analysis of the Relationship between Online Integration and Customer Reactions �  Implications for Companies operating Online and Offline Distribution Channels �  Managerial Suggestions for the Implementation of an Integrated Channel System   Target Groups �        Researchers and Students in Business Administration, especially Marketing, Sales, and Market Research �        Multichannel Managers, Market Researchers, Customer Relationship Managers, as well as E-Commerce and Brick-and-Mortar Specialists   The Author Jochen Binder completed his doctoral thesis under the supervision of Prof. Dr. Marcus Sch�ogel at the Institute of Marketing at the University of St. Gallen.
650 0 _aBusiness.
650 0 _aManagement science.
650 0 _aMarketing.
650 0 _aMarket research.
650 1 4 _aBusiness and Management.
650 2 4 _aBusiness and Management, general.
650 2 4 _aMarketing.
650 2 4 _aMarket Research/Competitive Intelligence.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783658045722
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-04573-9
912 _aZDB-2-SBE
942 _cEBK
999 _c50947
_d50947