000			03216nam a22004815i 4500
001			978-3-658-04630-9
003			DE-He213
005			20200420211746.0
007			cr nn 008mamaa
008			131230s2014 gw | s |||| 0|eng d
020			_a9783658046309 _9978-3-658-04630-9
024	7		_a10.1007/978-3-658-04630-9 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aPreuss, Christoph. _eauthor.
245	1	0	_aRetail Marketing and Sales Performance _h[electronic resource] : _bA Definitive Guide to Optimizing Service Quality and Sales Effectiveness / _cby Christoph Preuss.
264		1	_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2014.
300			_aXXIV, 224 p. 24 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aIntroduction -- Retail marketing, concepts and research model -- Methodology and methods -- Results -- Discussion of results.
520			_aThe purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet's sales performance.    Contents Retail Marketing, Concepts and Research Model Internal Marketing Sales Performance Human Resources Management     Target Groups Researchers and students of business sciences especially in the field of management Practitioners in marketing, distribution or human resources management      About the author Christoph Preuss holds an MBA from the University of St. Gallen and a doctoral degree from the Bradford University School of Management. He is now a senior sales & marketing executive in the Information and communication Industry.
650		0	_aBusiness.
650		0	_aMarketing.
650		0	_aManagement.
650		0	_aSales management.
650	1	4	_aBusiness and Management.
650	2	4	_aMarketing.
650	2	4	_aManagement.
650	2	4	_aSales/Distribution.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783658046293
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-658-04630-9
912			_aZDB-2-SBE
942			_cEBK
999			_c50993 _d50993