000 04748nam a22004815i 4500
001 978-3-658-02875-6
003 DE-He213
005 20200420211747.0
007 cr nn 008mamaa
008 131205s2013 gw | s |||| 0|eng d
020 _a9783658028756
_9978-3-658-02875-6
024 7 _a10.1007/978-3-658-02875-6
_2doi
050 4 _aHD28-70
072 7 _aKJC
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a658.4092
_223
245 1 0 _aScenario-based Strategic Planning
_h[electronic resource] :
_bDeveloping Strategies in an Uncertain World /
_cedited by Burkhard Schwenker, Torsten Wulf.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2013.
300 _aIX, 219 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aRoland Berger School of Strategy and Economics,
_x2196-8039
505 0 _aIntroduction by Burkhard Schwenker and Torsten Wulf -- The challenges of strategic management in the twenty-first century -- Scenario-based strategic planning: A new approach to coping with uncertainty -- Six tools for scenario-based strategic planning and their application.- Scenario-based strategic planning: Using scenario planning to identify opportunities in a multi-sector industry.- The benefits of scenario-based planning: How scenario-based strategic planning affects the behavior of managers.- The benefits of scenario-based planning: How scenario-based planning fosters flexible strategies.- Conclusion: Good Management and Scenario Planning.
520 _aIn a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.   The contents •• We show that traditional strategic planning and forecasting tools are often inadequate when faced with today's fast-changing environments •• We propose scenario-based strategic planning as a powerful strategic planning approach that accounts for uncertainty, volatility and complexity •• We give a detailed description of our new, tool-based approach to scenario-based strategic planning •• We show how our approach works in practice and improves decision quality, fosters flexible strategies and supports good management The target audience Top managers, planning experts, consultants, academics The editors Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Professor of Strategic and International Management at Philipps-University Marburg. Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.   About Roland Berger School of Strategy and Economics Roland Berger School of Strategy and Economics (RBSE ) is the corporate university of Roland Berger Strategy Consultants. As a research, knowledge transfer and teaching unit, RBSE's mission is to help business leaders master complexity and set up sustainable strategies. Our book series published by Springer and our other publications present the latest research findings and a unique store of methodological expertise. www.rolandberger.com/rbse.
650 0 _aBusiness.
650 0 _aManagement science.
650 0 _aLeadership.
650 1 4 _aBusiness and Management.
650 2 4 _aBusiness Strategy/Leadership.
650 2 4 _aBusiness and Management, general.
700 1 _aSchwenker, Burkhard.
_eeditor.
700 1 _aWulf, Torsten.
_eeditor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783658028749
830 0 _aRoland Berger School of Strategy and Economics,
_x2196-8039
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-02875-6
912 _aZDB-2-SBE
942 _cEBK
999 _c51042
_d51042