000 | 04003nam a22005415i 4500 | ||
---|---|---|---|
001 | 978-3-642-41479-4 | ||
003 | DE-He213 | ||
005 | 20200420211747.0 | ||
007 | cr nn 008mamaa | ||
008 | 140109s2013 gw | s |||| 0|eng d | ||
020 |
_a9783642414794 _9978-3-642-41479-4 |
||
024 | 7 |
_a10.1007/978-3-642-41479-4 _2doi |
|
050 | 4 | _aHD28-70 | |
072 | 7 |
_aKJMV6 _2bicssc |
|
072 | 7 |
_aPDG _2bicssc |
|
072 | 7 |
_aBUS087000 _2bisacsh |
|
082 | 0 | 4 |
_a658.514 _223 |
245 | 1 | 0 |
_aStrategy and Communication for Innovation _h[electronic resource] / _cedited by Nicole Pfeffermann, Tim Minshall, Letizia Mortara. |
250 | _a2nd ed. 2013. | ||
264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013. |
|
300 |
_aXVII, 465 p. 61 illus., 29 illus. in color. _bonline resource. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
||
338 |
_aonline resource _bcr _2rdacarrier |
||
347 |
_atext file _bPDF _2rda |
||
505 | 0 | _aPart I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Best Practices and Case Examples. | |
520 | _aCommunication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation. "The ability to innovate - i.e. successfully introduce new products and services to the market - is a key success factor that underpins the profitability and competitive advantage of firms. [...] From a strategic management perspective, communication represents a critical skill needed to explore and create the diverse routes for the commercialization of ideas across functions, organizations and industries. [...] This book presents an update on the state-of-the art theoretical and practical understanding of this field, building upon the initial steps developed in the first edition. This new volume bridges the gap between innovation management and communication management to reveal multiple perspectives on strategic innovation."   Ellen Enkel Head of Dr. Manfred Bischoff Institute for Innovation of EADS Zeppelin University  . | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aManagement. | |
650 | 0 | _aIndustrial management. | |
650 | 0 | _aEngineering economics. | |
650 | 0 | _aEngineering economy. | |
650 | 0 | _aIndustrial organization. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aInnovation/Technology Management. |
650 | 2 | 4 | _aEngineering Economics, Organization, Logistics, Marketing. |
650 | 2 | 4 | _aIndustrial Organization. |
700 | 1 |
_aPfeffermann, Nicole. _eeditor. |
|
700 | 1 |
_aMinshall, Tim. _eeditor. |
|
700 | 1 |
_aMortara, Letizia. _eeditor. |
|
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783642414787 |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-41479-4 |
912 | _aZDB-2-SBE | ||
942 | _cEBK | ||
999 |
_c51066 _d51066 |