| 000 | 02852nam a22005655i 4500 | ||
|---|---|---|---|
| 001 | 978-3-319-05059-1 | ||
| 003 | DE-He213 | ||
| 005 | 20200420211750.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 140630s2014 gw | s |||| 0|eng d | ||
| 020 |
_a9783319050591 _9978-3-319-05059-1 |
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| 024 | 7 |
_a10.1007/978-3-319-05059-1 _2doi |
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| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aKJSM _2bicssc |
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| 072 | 7 |
_aBUS043000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aSain, Soumit. _eauthor. |
|
| 245 | 1 | 0 |
_aCustomer Knowledge Management _h[electronic resource] : _bLeveraging Soft Skills to Improve Customer Focus / _cby Soumit Sain, Silvio Wilde. |
| 264 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2014. |
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| 300 |
_aXVIII, 207 p. 35 illus., 2 illus. in color. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aManagement for Professionals, _x2192-8096 |
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| 505 | 0 | _aKnowledge Management Today -- Review of Soft Skills Within Knowledge Management -- Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus -- Analysis and Evidence -- Soft Skill Drivers for Successful CKM -- Appendix. | |
| 520 | _aCustomer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized. | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aMarket research. | |
| 650 | 0 | _aPersonnel management. | |
| 650 | 0 | _aInformation technology. | |
| 650 | 0 |
_aBusiness _xData processing. |
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| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aIT in Business. |
| 650 | 2 | 4 | _aIndustrial and Organizational Psychology. |
| 650 | 2 | 4 | _aHuman Resource Management. |
| 650 | 2 | 4 | _aMarket Research/Competitive Intelligence. |
| 700 | 1 |
_aWilde, Silvio. _eauthor. |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783319050584 |
| 830 | 0 |
_aManagement for Professionals, _x2192-8096 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-05059-1 |
| 912 | _aZDB-2-SBE | ||
| 942 | _cEBK | ||
| 999 |
_c51194 _d51194 |
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