000 02874nam a22004815i 4500
001 978-3-658-04544-9
003 DE-He213
005 20200420211750.0
007 cr nn 008mamaa
008 131202s2014 gw | s |||| 0|eng d
020 _a9783658045449
_9978-3-658-04544-9
024 7 _a10.1007/978-3-658-04544-9
_2doi
050 4 _aHF4999.2-6182
050 4 _aHD28-70
072 7 _aKJ
_2bicssc
072 7 _aBUS042000
_2bisacsh
082 0 4 _a650
_223
100 1 _aChehimi, Nadine.
_eauthor.
245 1 4 _aThe Social Web in the Hotel Industry
_h[electronic resource] :
_bThe Impact of the Social Web on the Information Process of German Hotel Guests /
_cby Nadine Chehimi.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2014.
300 _aXXIV, 183 p. 79 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aIntroduction -- The Social Web -- Tourist Information Search -- The German Hotel Market -- Methodology -- Results of the Survey -- Concluding Remarks.
520 _aThe social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web's current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web's development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.      Contents The social web Tourist information search The German hotel market    Target Groups Lecturers and students of marketing, communication and tourism Hoteliers and marketing specialists   The Author Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.
650 0 _aBusiness.
650 0 _aManagement science.
650 0 _aMarketing.
650 0 _aMarket research.
650 1 4 _aBusiness and Management.
650 2 4 _aBusiness and Management, general.
650 2 4 _aMarketing.
650 2 4 _aMarket Research/Competitive Intelligence.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783658045432
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-04544-9
912 _aZDB-2-SBE
942 _cEBK
999 _c51223
_d51223