000 | 02354nam a22004815i 4500 | ||
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001 | 978-3-642-38091-4 | ||
003 | DE-He213 | ||
005 | 20200420211753.0 | ||
007 | cr nn 008mamaa | ||
008 | 130605s2013 gw | s |||| 0|eng d | ||
020 |
_a9783642380914 _9978-3-642-38091-4 |
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024 | 7 |
_a10.1007/978-3-642-38091-4 _2doi |
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050 | 4 | _aHF5410-5417.5 | |
072 | 7 |
_aKJS _2bicssc |
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072 | 7 |
_aKJSM _2bicssc |
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072 | 7 |
_aBUS043000 _2bisacsh |
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082 | 0 | 4 |
_a658.8 _223 |
100 | 1 |
_aShin, Kwang-Yong. _eauthor. |
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245 | 1 | 4 |
_aThe Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model _h[electronic resource] / _cby Kwang-Yong Shin. |
264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013. |
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300 |
_aXII, 148 p. 30 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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490 | 1 |
_aSpringerBriefs in Business, _x2191-5482 |
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505 | 0 | _aIntroduction -- Organization -- Implementation -- Marcom Manager's Work: Communication Category -- The Working Model of Marcom Manager. | |
520 | _aThe book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented. | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aManagement science. | |
650 | 0 | _aMarketing. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aMarketing. |
650 | 2 | 4 | _aBusiness and Management, general. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783642380907 |
830 | 0 |
_aSpringerBriefs in Business, _x2191-5482 |
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856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-38091-4 |
912 | _aZDB-2-SBE | ||
942 | _cEBK | ||
999 |
_c51371 _d51371 |