000 03699nam a22004935i 4500
001 978-1-4471-4084-9
003 DE-He213
005 20200421112036.0
007 cr nn 008mamaa
008 120811s2013 xxk| s |||| 0|eng d
020 _a9781447140849
_9978-1-4471-4084-9
024 7 _a10.1007/978-1-4471-4084-9
_2doi
050 4 _aQA76.9.U83
050 4 _aQA76.9.H85
072 7 _aUYZG
_2bicssc
072 7 _aCOM070000
_2bisacsh
082 0 4 _a005.437
_223
082 0 4 _a4.019
_223
100 1 _aNielsen, Lene.
_eauthor.
245 1 0 _aPersonas - User Focused Design
_h[electronic resource] /
_cby Lene Nielsen.
264 1 _aLondon :
_bSpringer London :
_bImprint: Springer,
_c2013.
300 _aX, 158 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aHuman-Computer Interaction Series,
_x1571-5035 ;
_v15
505 0 _aStories About Users -- Step 1 - A Slice of the World -- Step 2 - The First Connections -- Step 3 - Food for Thought -- Step 4 - The Final Number -- Step 5 - Do You Know Karina? -- Step 6 - Exposition to Action -- Step 7 - The Reality of Everyone? -- Step 8 - Get the Message Across! -- Step 9 - Stories About the Future -- Step 10 - It Does Not End Here -- Personas in a More User Focused World.
520 _aPeople relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product's infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they - with their different attitudes, desires and habits - were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. With contributions from professionals from Australia, Brazil, Finland, Japan, Russia, and the UK presenting real-world examples of persona method, this book will provide readers with valuable insights into this exciting research area. The inspiration to create user descriptions includes character-driven narratives, and the film Thelma & Louise is analyzed in order to understand how the development process can also be an engaging story in various professional contexts. With a solid foundation in her own research at the IT University of Copenhagen and more than five years of experience in solving problems for businesses, Lene Nielsen is Denmark's leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences she has developed her own approach to the method - 10 Steps to Personas. Personas - User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products.
650 0 _aComputer science.
650 0 _aArts.
650 0 _aUser interfaces (Computer systems).
650 1 4 _aComputer Science.
650 2 4 _aUser Interfaces and Human Computer Interaction.
650 2 4 _aArts.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781447140832
830 0 _aHuman-Computer Interaction Series,
_x1571-5035 ;
_v15
856 4 0 _uhttp://dx.doi.org/10.1007/978-1-4471-4084-9
912 _aZDB-2-SCS
942 _cEBK
999 _c56363
_d56363