000 | 02823nam a22005175i 4500 | ||
---|---|---|---|
001 | 978-1-4471-6627-6 | ||
003 | DE-He213 | ||
005 | 20200421112037.0 | ||
007 | cr nn 008mamaa | ||
008 | 141125s2015 xxk| s |||| 0|eng d | ||
020 |
_a9781447166276 _9978-1-4471-6627-6 |
||
024 | 7 |
_a10.1007/978-1-4471-6627-6 _2doi |
|
050 | 4 | _aTA174 | |
072 | 7 |
_aTBD _2bicssc |
|
072 | 7 |
_aTEC016020 _2bisacsh |
|
072 | 7 |
_aTEC016000 _2bisacsh |
|
082 | 0 | 4 |
_a620.0042 _223 |
100 | 1 |
_aKenyon, George N. _eauthor. |
|
245 | 1 | 4 |
_aThe Perception of Quality _h[electronic resource] : _bMapping Product and Service Quality to Consumer Perceptions / _cby George N. Kenyon, Kabir C. Sen. |
264 | 1 |
_aLondon : _bSpringer London : _bImprint: Springer, _c2015. |
|
300 |
_aIX, 265 p. 53 illus. _bonline resource. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
||
338 |
_aonline resource _bcr _2rdacarrier |
||
347 |
_atext file _bPDF _2rda |
||
505 | 0 | _aCreating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions. | |
520 | _aExploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses. | ||
650 | 0 | _aEngineering. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aEngineering design. | |
650 | 0 | _aQuality control. | |
650 | 0 | _aReliability. | |
650 | 0 | _aIndustrial safety. | |
650 | 1 | 4 | _aEngineering. |
650 | 2 | 4 | _aEngineering Design. |
650 | 2 | 4 | _aQuality Control, Reliability, Safety and Risk. |
650 | 2 | 4 | _aMarketing. |
700 | 1 |
_aSen, Kabir C. _eauthor. |
|
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9781447166269 |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-1-4471-6627-6 |
912 | _aZDB-2-ENG | ||
942 | _cEBK | ||
999 |
_c56417 _d56417 |