000 02823nam a22005175i 4500
001 978-1-4471-6627-6
003 DE-He213
005 20200421112037.0
007 cr nn 008mamaa
008 141125s2015 xxk| s |||| 0|eng d
020 _a9781447166276
_9978-1-4471-6627-6
024 7 _a10.1007/978-1-4471-6627-6
_2doi
050 4 _aTA174
072 7 _aTBD
_2bicssc
072 7 _aTEC016020
_2bisacsh
072 7 _aTEC016000
_2bisacsh
082 0 4 _a620.0042
_223
100 1 _aKenyon, George N.
_eauthor.
245 1 4 _aThe Perception of Quality
_h[electronic resource] :
_bMapping Product and Service Quality to Consumer Perceptions /
_cby George N. Kenyon, Kabir C. Sen.
264 1 _aLondon :
_bSpringer London :
_bImprint: Springer,
_c2015.
300 _aIX, 265 p. 53 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aCreating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
520 _aExploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.   This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
650 0 _aEngineering.
650 0 _aMarketing.
650 0 _aEngineering design.
650 0 _aQuality control.
650 0 _aReliability.
650 0 _aIndustrial safety.
650 1 4 _aEngineering.
650 2 4 _aEngineering Design.
650 2 4 _aQuality Control, Reliability, Safety and Risk.
650 2 4 _aMarketing.
700 1 _aSen, Kabir C.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781447166269
856 4 0 _uhttp://dx.doi.org/10.1007/978-1-4471-6627-6
912 _aZDB-2-ENG
942 _cEBK
999 _c56417
_d56417