000 03007nam a22005535i 4500
001 978-1-4614-3603-4
003 DE-He213
005 20200421112225.0
007 cr nn 008mamaa
008 121029s2013 xxu| s |||| 0|eng d
020 _a9781461436034
_9978-1-4614-3603-4
024 7 _a10.1007/978-1-4614-3603-4
_2doi
050 4 _aHF4999.2-6182
050 4 _aHD28-70
072 7 _aKJ
_2bicssc
072 7 _aBUS042000
_2bisacsh
082 0 4 _a650
_223
100 1 _aGattiker, Urs E.
_eauthor.
245 1 0 _aSocial Media Audit
_h[electronic resource] :
_bMeasure for Impact /
_cby Urs E. Gattiker.
264 1 _aNew York, NY :
_bSpringer New York :
_bImprint: Springer,
_c2013.
300 _aIX, 106 p. 2 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringerBriefs in Computer Science,
_x2191-5768
505 0 _aIntroduction -- Cost Analysis: Facebook and Google Plus -- Preparing for the Social Media Audit -- Scope and Focus of the Social Media Audit -- Develop and Manage Process -- Governance, Compliance and Maintenance of the Process -- Evaluating the Process - Quality Assurance -- Continuous Improvement -- Conclusion.
520 _aSocial media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
650 0 _aBusiness.
650 0 _aManagement science.
650 0 _aIndustrial management.
650 0 _aInformation technology.
650 0 _aBusiness
_xData processing.
650 0 _aE-commerce.
650 1 4 _aBusiness and Management.
650 2 4 _aBusiness and Management, general.
650 2 4 _aInformation Systems Applications (incl. Internet).
650 2 4 _aMedia Management.
650 2 4 _aIT in Business.
650 2 4 _ae-Commerce/e-business.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781461436027
830 0 _aSpringerBriefs in Computer Science,
_x2191-5768
856 4 0 _uhttp://dx.doi.org/10.1007/978-1-4614-3603-4
912 _aZDB-2-SCS
942 _cEBK
999 _c57652
_d57652