000 | 03007nam a22005535i 4500 | ||
---|---|---|---|
001 | 978-1-4614-3603-4 | ||
003 | DE-He213 | ||
005 | 20200421112225.0 | ||
007 | cr nn 008mamaa | ||
008 | 121029s2013 xxu| s |||| 0|eng d | ||
020 |
_a9781461436034 _9978-1-4614-3603-4 |
||
024 | 7 |
_a10.1007/978-1-4614-3603-4 _2doi |
|
050 | 4 | _aHF4999.2-6182 | |
050 | 4 | _aHD28-70 | |
072 | 7 |
_aKJ _2bicssc |
|
072 | 7 |
_aBUS042000 _2bisacsh |
|
082 | 0 | 4 |
_a650 _223 |
100 | 1 |
_aGattiker, Urs E. _eauthor. |
|
245 | 1 | 0 |
_aSocial Media Audit _h[electronic resource] : _bMeasure for Impact / _cby Urs E. Gattiker. |
264 | 1 |
_aNew York, NY : _bSpringer New York : _bImprint: Springer, _c2013. |
|
300 |
_aIX, 106 p. 2 illus. _bonline resource. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
||
338 |
_aonline resource _bcr _2rdacarrier |
||
347 |
_atext file _bPDF _2rda |
||
490 | 1 |
_aSpringerBriefs in Computer Science, _x2191-5768 |
|
505 | 0 | _aIntroduction -- Cost Analysis: Facebook and Google Plus -- Preparing for the Social Media Audit -- Scope and Focus of the Social Media Audit -- Develop and Manage Process -- Governance, Compliance and Maintenance of the Process -- Evaluating the Process - Quality Assurance -- Continuous Improvement -- Conclusion. | |
520 | _aSocial media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing. | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aManagement science. | |
650 | 0 | _aIndustrial management. | |
650 | 0 | _aInformation technology. | |
650 | 0 |
_aBusiness _xData processing. |
|
650 | 0 | _aE-commerce. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aBusiness and Management, general. |
650 | 2 | 4 | _aInformation Systems Applications (incl. Internet). |
650 | 2 | 4 | _aMedia Management. |
650 | 2 | 4 | _aIT in Business. |
650 | 2 | 4 | _ae-Commerce/e-business. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9781461436027 |
830 | 0 |
_aSpringerBriefs in Computer Science, _x2191-5768 |
|
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-1-4614-3603-4 |
912 | _aZDB-2-SCS | ||
942 | _cEBK | ||
999 |
_c57652 _d57652 |