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008 220607b ||||| |||| 00| 0 eng d
020 _a9789332536845
082 _a658.80014 M29I
100 _aMalaval. P
_93149
245 _aIntegrated Marketing Communication Pentacom
250 _a4
260 _aNew Delhi
_bPearson
_c2015
300 _ap.480
650 _bCommunication Plan
_93150
650 _bSales Promotion
_93151
650 _bDirect Communication
_93152
942 _cDBK