000 04630cam a2200553Ii 4500
001 on1130904466
003 OCoLC
005 20220711203552.0
006 m o d
007 cr un|---aucuu
008 191214s2020 enk ob 001 0 eng d
040 _aEBLCP
_beng
_erda
_cEBLCP
_dDG1
_dEBLCP
_dOCLCF
_dOCLCQ
_dBNG
_dYDX
019 _a1130114283
020 _a9781119681434
020 _a111968143X
020 _a9781119681427
_q(electronic bk. ;
_qoBook)
020 _a1119681421
_q(electronic bk. ;
_qoBook)
020 _z1786304597
020 _z9781786304599
029 1 _aAU@
_b000066461013
029 1 _aCHNEW
_b001077283
029 1 _aCHVBK
_b582552737
035 _a(OCoLC)1130904466
_z(OCoLC)1130114283
050 4 _aHF5415.1265
082 0 4 _a659.14/4
_223
049 _aMAIN
100 1 _aDuong, Véronique,
_eauthor.
_98885
245 1 0 _aSEO management :
_bmethods and techniques to achieve success /
_cVéronique Duong.
264 1 _aLondon :
_bISTE, Ltd. ;
_aNewark :
_bJohn Wiley & Sons, Incorporated,
_c2020.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
588 _aDescription based on print version record.
505 0 _aCover; Half-Title Page; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; SEO: An Essential Traffic Channel; 1. State of the Art of SEO; 1.1. The market share of search engines; 1.2. Developed technologies and voice search; 1.2.1. Google AMP and Baidu MIP; 1.2.2. Voice search and connected speakers; 2. SEO Project Management from A to Z; 2.1. The specifications or customer brief to be respected; 2.2. The kick-off meeting; 2.3. Reverse schedules; 2.4. Technical audit of the site; 2.5. Implementation of technical recommendations; 2.6. Semantic audit of the site
505 8 _a2.7. The study of keywords2.8. Content optimization; 2.9. Integration of optimized content; 2.10. Auditing of external links; 2.11. Technical and semantic acceptance testing; 2.12. Follow-up, maintenance and reporting; 3. Technical SEO: from HTML Tags to URL; 3.1. Simulation of Google's transition; 3.2. Compliant URLs for SEO; 3.3. Reasons for non-compliant URLs; 3.4. Active versus inactive pages; 3.5. Active and inactive pages × depth; 3.6. Crawl budget of a site; 3.8. The objectives of AMP, MIP and Turbo Pages; 3.9. Loading times by page type; 3.10. Robots.txt; 3.11. Sitemap.xml
505 8 _a3.12. 404 pages3.13. 301/302 redirection; 3.14. Removal of broken and redirected URLs; 3.15. Canonical plan; 3.16. Log audit; 3.17. Meta tags; 3.18. Heading tags; 3.19. Hreflang tagging; 3.20. Alt attribute tagging; 3.21. Rich snippets tagging; 3.22. Open Graph meta tagging; 3.23. Twitter meta tagging; 3.24. Social network share buttons; 3.25. Page lifecycle management (articles and products); 3.26. Seasonality of pages; 3.27. Pagination of pages on a site; 4. Semantic SEO, Editorial and Copywriting; 4.1. Optimization of the title tag; 4.2. Optimization of the meta description tag
505 8 _a4.3. Optimization of heading titles (H1, H2, H3)4.4. Optimization of URLs (URL rewriting); 4.5. Optimization of text content; 4.6. Optimization of internal network size; 4.7. Optimization of alt attributes for images; 4.8. Optimization of breadcrumbs (anchors); 4.9. Optimization of internal and external anchors; 4.10. Media file optimization; 5. Link-building Methods; 5.1. Guest blogging; 5.2. Paid external publications; 5.3. Link ninja; 5.4. Link baiting (inbound marketing); 5.5. Product tests or services; 5.6. Participation in events; 5.7. Video marketing; 5.8. Writing press reviews
505 8 _a6. Computational Engineering Applied to SEO6.1. Semantic ontologies; 6.2. TF-IDF; 6.3. N-grams; 6.4. Named entities; 6.5. SEO and computational engineering; 7. International SEO Specificities; 7.1. Baidu SEO; 7.2. Yandex SEO; 7.3. Naver SEO; Conclusion; Opening Questions; References; Books; Websites; Index; Other titles from iSTE in Information Systems, Web and Pervasive Computing; EULA
650 0 _aInternet marketing.
_98886
650 0 _aWeb search engines.
_98887
650 7 _aInternet marketing.
_2fast
_0(OCoLC)fst00977272
_98886
650 7 _aWeb search engines.
_2fast
_0(OCoLC)fst01173234
_98887
655 4 _aElectronic books.
_93294
776 0 8 _iPrint version:
_aDuong, Véronique.
_tSEO Management: Methods and Techniques to Achieve Success.
_dNewark : John Wiley & Sons, Incorporated, ©2020
_z9781786304599
856 4 0 _uhttps://doi.org/10.1002/9781119681427
_zWiley Online Library
942 _cEBK
994 _aC0
_bDG1
999 _c69226
_d69226