000			03976nam a2200541 i 4500
001			6267348
003			IEEE
005			20220712204637.0
006			m o d
007			cr |n|||||||||
008			151223s2008 mau ob 001 eng d
020			_z9780262201650 _qprint
020			_a9780262257114 _qebook
020			_z0262257114 _qelectronic
035			_a(CaBNVSL)mat06267348
035			_a(IDAMS)0b000064818b4336
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHF5415.32 _b.T95 2006eb
050		4	_aHF5415.32 _b.T95 2006eeb
082	0	4	_a658.8/34 _222
100	1		_aTurow, Joseph, _eauthor. _922284
245	1	0	_aNiche envy : _bmarketing discrimination in the digital age / _cJoseph Turow.
264		1	_aCambridge, Massachusetts : _bMIT Press, _cc2006
264		2	_a[Piscataqay, New Jersey] : _bIEEE Xplore, _c[2008]
300			_a1 PDF (240 pages).
336			_atext _2rdacontent
337			_aelectronic _2isbdmedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aA major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere.
506	1		_aRestricted to subscribers or individual electronic text purchasers.
520			_aWe have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.
530			_aAlso available in print.
538			_aMode of access: World Wide Web
588			_aTitle from title screen.
588			_aDescription based on PDF viewed 12/23/2015.
650		0	_aConsumer profiling. _922285
650		0	_aMarket segmentation. _922286
650		0	_aMarketing _xTechnological innovations. _922287
650		0	_aCustomer services _xTechnological innovations. _922288
650		7	_aBUSINESS & ECONOMICS _xMarketing _xResearch. _2bisacsh _922289
655		0	_aElectronic books. _93294
710	2		_aIEEE Xplore (Online Service), _edistributor. _922290
710	2		_aMIT Press, _epublisher. _922291
776	0	8	_iPrint version _z9780262201650
856	4	2	_3Abstract with links to resource _uhttps://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348
942			_cEBK
999			_c73003 _d73003