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| 001 | 6276839 | ||
| 003 | IEEE | ||
| 005 | 20220712204746.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 151223s2003 maua ob 001 eng d | ||
| 020 |
_a9780262256889 _qelectronic |
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| 020 |
_z0262256886 _qelectronic |
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| 020 |
_z9780262681384 _qprint |
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| 035 | _a(CaBNVSL)mat06276839 | ||
| 035 | _a(IDAMS)0b000064818c1f54 | ||
| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
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| 043 | _an-us--- | ||
| 050 | 4 |
_aHC110.H53 _bR64 2001eb |
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| 100 | 1 |
_aRohlfs, Jeffrey H., _eauthor. _923573 |
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| 245 | 1 | 0 |
_aBandwagon effects in high-technology industries / _cJeffrey H. Rohlfs. |
| 264 | 1 |
_aCambridge, Massachusetts : _bMIT Press, _cc2001. |
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| 264 | 2 |
_a[Piscataqay, New Jersey] : _bIEEE Xplore, _c[2003] |
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| 300 |
_a1 PDF (xiv, 256 pages) : _billustrations. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aelectronic _2isbdmedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 504 | _aIncludes bibliographical references (p. [241]-246) and index. | ||
| 506 | 1 | _aRestricted to subscribers or individual electronic text purchasers. | |
| 520 | _aEconomists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet. | ||
| 530 | _aAlso available in print. | ||
| 538 | _aMode of access: World Wide Web | ||
| 588 | _aDescription based on PDF viewed 12/23/2015. | ||
| 650 | 0 |
_aHigh technology industries _zUnited States _vCase studies. _923574 |
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| 655 | 0 |
_aElectronic books. _93294 |
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| 710 | 2 |
_aIEEE Xplore (Online Service), _edistributor. _923575 |
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| 710 | 2 |
_aMIT Press, _epublisher. _923576 |
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| 776 | 0 | 8 |
_iPrint version _z9780262681384 |
| 856 | 4 | 2 |
_3Abstract with links to resource _uhttps://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6276839 |
| 942 | _cEBK | ||
| 999 |
_c73235 _d73235 |
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