000			03834nam a2200553 i 4500
001			6354148
003			IEEE
005			20220712204803.0
006			m o d
007			cr |n|||||||||
008			151223s2012 mau ob 001 eng d
020			_a9780262305624 _qelectronic
020			_z9780262017947 _qhardcover : alk. paper
020			_z0262017946 _qhardcover : alk. paper
020			_z0262305623 _qelectronic
020			_z9780262306539 _qelectronic
020			_z0262306530 _qelectronic
035			_a(CaBNVSL)mat06354148
035			_a(IDAMS)0b00006481b4db44
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aQ181 _b.K547 2012eb
082	0	4	_a507.1 _223
100	1		_aKlopfer, Eric, _eauthor. _923908
245	1	4	_aThe more we know : _bNBC news, educational innovation, and learning from failure / _cEric Klopfer and Jason Haas ; foreword by Henry Jenkins.
246	3		_aMore we know : NBC news, educational innovation, and learning from failure
264		1	_aCambridge, Massachusetts : _bMIT Press, _cc2012.
264		2	_a[Piscataqay, New Jersey] : _bIEEE Xplore, _c[2012]
300			_a1 PDF (232 pages).
336			_atext _2rdacontent
337			_aelectronic _2isbdmedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMedia education for the twenty-first century -- The education arcade -- An education revolution -- Due diligence -- The skunkworks -- Television dollars and digital pennies -- Ever more desperate attempts -- The hype -- What's your iCue? -- iCue reality -- What next? -- What if? -- The more we know.
506	1		_aRestricted to subscribers or individual electronic text purchasers.
520			_aIn 2006, young people were flocking to MySpace, discovering the joys of watching videos of cute animals on YouTube, and playing online games. Not many of them were watching network news on television; they got most of their information online. So when NBC and MIT launched iCue, an interactive learning venture that combined social networking, online video, and gaming in one multimedia educational site, it was perfectly in tune with the times. iCue was a surefire way for NBC to reach younger viewers and for MIT to test innovative educational methods in the real world. But iCue was a failure: it never developed an audience and was canceled as if it were a sitcom with bad ratings. In The More We Know, Eric Klopfer and Jason Haas, both part of the MIT development team, describe the rise and fall of iCue and what it can teach us about new media, old media, education, and the challenges of innovating in educational media. Klopfer and Haas show that iCue was hampered by, among other things, an educational establishment focused on "teaching to the test," television producers uncomfortable with participatory media, and confusion about the market. But this is not just a cautionary tale; sometimes more can be learned from an interesting failure than a string of successes. Today's educational technology visionaries (iPads for everyone!) might keep this lesson in mind.
530			_aAlso available in print.
538			_aMode of access: World Wide Web
588			_aDescription based on PDF viewed 12/23/2015.
650		0	_aDigital media _xSocial aspects. _910348
650		0	_aEducation in mass media _xForecasting. _923909
650		0	_aScience _xStudy and teaching _xTechnological innovations. _923910
655		0	_aElectronic books. _93294
700	1		_aHaas, Jason, _d1978- _923911
710	2		_aIEEE Xplore (Online Service), _edistributor. _923912
710	2		_aMIT Press, _epublisher. _923913
776	0	8	_iPrint version _z9780262017947
856	4	2	_3Abstract with links to resource _uhttps://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6354148
942			_cEBK
999			_c73300 _d73300