000			03452nam a2200421 i 4500
001			7862438
003			IEEE
005			20220712204901.0
006			m o d
007			cr |n|||||||||
008			170308s2016 mau ob 001 eng d
020			_a9780262335881 _qelectronic
020			_z0262335883 _qelectronic bk.
035			_a(CaBNVSL)mat07862438
035			_a(IDAMS)0b00006485bebefb
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aTK105.386
082	0	4	_a384.3/8 _223
100	1		_aSmith, Michael D., _d1968-, _eauthor. _924993
245	1	0	_aStreaming, sharing, stealing : _bbig data and the future of entertainment / _cMichael D. Smith and Rahul Telang.
264		1	_aCambridge, Massachusetts : _bMIT Press, _c[2016]
264		2	_a[Piscataqay, New Jersey] : _bIEEE Xplore, _c[2016]
300			_a1 PDF (232 pages).
336			_atext _2rdacontent
337			_aelectronic _2isbdmedia
338			_aonline resource _2rdacarrier
506			_aRestricted to subscribers or individual electronic text purchasers.
520			_a"[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed." -- The Wall Street Journal"Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires." -- Financial TimesTraditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries -- and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
530			_aAlso available in print.
538			_aMode of access: World Wide Web
588			_aDescription based on PDF viewed 03/08/2017.
655		0	_aElectronic books. _93294
700	1		_aTelang, Rahul, _eauthor. _924994
710	2		_aIEEE Xplore (Online Service), _edistributor. _924995
710	2		_aMIT Press, _epublisher. _924996
856	4	2	_3Abstract with links to resource _uhttps://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=7862438
942			_cEBK
999			_c73483 _d73483