000			04531nam a2200601 i 4500
001			8278549
003			IEEE
005			20220712204917.0
006			m o d
007			cr |n|||||||||
008			180227s2017 mau ob 001 eng d
020			_a9780262343459 _qelectronic bk.
020			_z0262343452 _qelectronic bk.
020			_z9780262037075 _qhardcover : alk. paper
020			_z0262037076 _qhardcover : alk. paper
035			_a(CaBNVSL)mat08278549
035			_a(IDAMS)0b00006486c2a1eb
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aTK5103.7 _b.G747 2017eb
082	0	4	_a303.48/33 _223
100	1		_aGonz�alez-Bail�on, Sandra, _d1977- _eauthor. _925274
245	1	0	_aDecoding the social world : _bdata science and the unintended consequences of communication / _cSandra Gonz�alez-Bail�on.
264		1	_aCambridge : _bMIT Press, _c2017.
264		2	_a[Piscataqay, New Jersey] : _bIEEE Xplore, _c[2017]
300			_a1 PDF (xxiv, 231 pages).
336			_atext _2rdacontent
337			_aelectronic _2isbdmedia
338			_aonline resource _2rdacarrier
490	1		_aInformation policy series
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future.
506			_aRestricted to subscribers or individual electronic text purchasers.
520			_aSocial life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra Gonz�alez-Bail�on explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, Gonz�alez-Bail�on argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. Gonz�alez-Bail�on discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, Gonz�alez-Bail�on identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.
520			_aHow data science and the analysis of networks help us solve the puzzle of unintended consequences.
530			_aAlso available in print.
538			_aMode of access: World Wide Web
588			_aDescription based on print version record.
650		0	_aDigital communications. _925275
650		0	_aDigital media. _910347
650		0	_aSocial problems. _925276
650		0	_aProblem solving. _94748
650		7	_aDigital communications. _2fast _925275
650		7	_aDigital media. _2fast _910347
650		7	_aProblem solving. _2fast _94748
650		7	_aSocial problems. _2fast _925276
655		0	_aElectronic books. _93294
710	2		_aIEEE Xplore (Online Service), _edistributor. _925277
710	2		_aMIT Press, _epublisher. _925278
776	0	8	_iPrint version: _aGonz�alez-Bail�on, Sandra, 1977- _tDecoding the social world. _dCambridge, MA : MIT Press, 2017 _z9780262037075 _w(DLC) 2017011041 _w(OCoLC)978286352
830		0	_aInformation policy series. _921521
856	4	2	_3Abstract with links to resource _uhttps://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=8278549
942			_cEBK
999			_c73531 _d73531