000 03736nam a2200505 i 4500
001 8681596
003 IEEE
005 20220712204937.0
006 m o d
007 cr |n|||||||||
008 190417s2019 mau ob 001 eng d
020 _a9780262351577
_qelectronic bk.
020 _z0262351579
_qelectronic bk.
020 _z9780262039482
_qprint
035 _a(CaBNVSL)mat08681596
035 _a(IDAMS)0b00006488f61542
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aNK1520
_b.M65 2019eb
082 0 4 _a745.4
_223
100 1 _aMollerup, Per,
_d1942-
_eauthor.
_925640
245 1 0 _aPretense design :
_bsurface over substance /
_cPer Mollerup.
264 1 _aCambridge :
_bMIT Press,
_c2019.
264 2 _a[Piscataqay, New Jersey] :
_bIEEE Xplore,
_c[2019]
300 _a1 PDF (224 pages).
336 _atext
_2rdacontent
337 _aelectronic
_2isbdmedia
338 _aonline resource
_2rdacarrier
490 1 _aDesign thinking, design theory
506 _aRestricted to subscribers or individual electronic text purchasers.
520 _aHow some design appears to be something that it is not--by beautifying, amusing, substituting, or deceiving. Pretense design pretends to be something that it is not. Pretense design includes all kinds of designed objects: a pair of glasses that looks like a fashion accessory rather than a medical necessity, a hotel in Las Vegas that simulates a Venetian ambience complete with canals and gondolas, boiler plates that look like steel but are vinyl. In this book, Danish designer Per Mollerup defines and describes a ubiquitous design category that until now has not had a name: designed objects with an intentional discrepancy between surface and substance, between appearance and reality. Pretense design, he shows us, is a type of material rhetoric; it is a way for physical objects to speak persuasively, most often to benefit users but sometimes to deceive them. After explaining the means and the meanings of pretense design, Mollerup describes four pretense design applications, providing a range of examples for each: beautification, amusement, substitution, and deception. Beautification, he explains, includes sunless tanning, high heels, and even sporty accessories for a family car. Amusement includes forms of irrational otherness--columns that don't hold anything up, an old building's fa�cade that hides a new building, a new Chinese town that mimics an old European town. Substitution pretends to be a natural thing: plastic laminate is a substitute for wood, Corian a substitute for marble, and prosthetics substitute for human organs. Deception doesn't just bend the truth; it suspends it. Soldiers wear camouflage to hide; hunters use decoys to attract their prey; malware hides in a harmless program only to wreak havoc on a user's computer. With Pretense Design, Per Mollerup adds a new concept to design thinking.
530 _aAlso available in print.
538 _aMode of access: World Wide Web
588 0 _aPrint version record.
650 0 _aDesign
_xPsychological aspects.
_925641
650 0 _aAppearance (Philosophy)
_925642
650 7 _aAppearance (Philosophy)
_2fast
_925642
650 7 _aDesign
_xPsychological aspects.
_2fast
_925641
655 4 _aElectronic books.
_93294
710 2 _aIEEE Xplore (Online Service),
_edistributor.
_925643
710 2 _aMIT Press,
_epublisher.
_925644
776 0 8 _iPrint version:
_aMollerup, Per, 1942- author.
_tPretense design
_z9780262039482
_w(DLC) 2018024096
_w(OCoLC)1038022406
830 0 _aDesign thinking, design theory.
_924392
856 4 2 _3Abstract with links to resource
_uhttps://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=8681596
942 _cEBK
999 _c73594
_d73594