000			02206nam a22003978i 4500
001			CR9780511754166
003			UkCbUP
005			20221102214123.0
006			m|||||o||d||||||||
007			cr||||||||||||
008			100422s2004||||enk o ||1 0|eng|d
020			_a9780511754166 (ebook)
020			_z9780521844154 (hardback)
020			_z9780521605212 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP
050	0	0	_aHC79.I55 _bV37 2004
082	0	0	_a338.47004 _222
100	1		_aVarian, Hal R., _eauthor. _921958
245	1	4	_aThe economics of information technology : _ban introduction / _cHal R. Varian, Joseph Farrell, Carl Shapiro.
264		1	_aCambridge : _bCambridge University Press, _c2004.
300			_a1 online resource (x, 102 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aRaffaele Mattioli lectures
500			_aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
520			_aThe Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
650		0	_aInformation technology _xEconomic aspects. _94581
650		0	_aComputer industry. _94582
700	1		_aFarrell, Joseph _q(Joseph V.), _eauthor. _966955
700	1		_aShapiro, Carl, _eauthor. _966956
776	0	8	_iPrint version: _z9780521844154
830		0	_aRaffaele Mattioli lectures. _94585
856	4	0	_uhttps://doi.org/10.1017/CBO9780511754166
942			_cETB
999			_c81816 _d81816