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020 _a9783031793905
_9978-3-031-79390-5
024 7 _a10.1007/978-3-031-79390-5
_2doi
050 4 _aTA174
072 7 _aTBD
_2bicssc
072 7 _aTEC016000
_2bisacsh
072 7 _aTBD
_2thema
082 0 4 _a620.0042
_223
100 1 _aAkinkunmi, Mustapha.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_981776
245 1 0 _aData Mining and Market Intelligence
_h[electronic resource] :
_bImplications for Decision Making /
_cby Mustapha Akinkunmi.
250 _a1st ed. 2018.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2018.
300 _aXXII, 159 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSynthesis Lectures on Engineering,
_x1939-523X
505 0 _aForeword -- Preface -- Acknowledgments -- Acronyms -- Introduction to Market Intelligence -- The Market Research Process -- Qualitative Techniques -- Quantitative Techniques -- Hypothesis Testing and Regression Analysis -- Analyzing Survey Data -- Index Methodology -- Digital Media Monitoring, Measurement, and Modeling -- Causal Methods -- Mobile Data Mining -- Bibliography -- Author's Biography.
520 _aThis book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making. The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining. Hence, this book is a guide tool for policy makers, academics, and practitioners whose areas of interest are statistical inference, applied statistics, applied mathematics, business mathematics, quantitative techniques, and economic and social statistics.
650 0 _aEngineering design.
_93802
650 0 _aMaterials.
_97549
650 0 _aProfessional education.
_941513
650 0 _aVocational education.
_941514
650 1 4 _aEngineering Design.
_93802
650 2 4 _aMaterials Engineering.
_932311
650 2 4 _aProfessional and Vocational Education.
_941516
710 2 _aSpringerLink (Online service)
_981777
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031793912
776 0 8 _iPrinted edition:
_z9783031793899
776 0 8 _iPrinted edition:
_z9783031793929
830 0 _aSynthesis Lectures on Engineering,
_x1939-523X
_981778
856 4 0 _uhttps://doi.org/10.1007/978-3-031-79390-5
912 _aZDB-2-SXSC
942 _cEBK
999 _c85248
_d85248