Velamuri, Vivek K.
Hybrid Value Creation [electronic resource] / by Vivek K. Velamuri. - XX, 200 p. 24 illus. online resource. - Markt- und Unternehmensentwicklung / Markets and Organisations . - Markt- und Unternehmensentwicklung / Markets and Organisations .
Systematic Literature Review -- Hybrid Value Creation -- Empirical Study -- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products -- The Cluster of Solutions.
Hybrid Value Creation - a phenomenon also known under different terms such as "Product Service Systems", "Dematerialization", and "Servitization" - is a catalyst for fundamental transformation of individual firms and whole economies. Vivek K. Velamuri defines Hybrid Value Creation as the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). He provides a systematic assessment of the state-of-the-art in the field and identifies empirically-derived strategies for hybrid value creation. The work helps practitioners, irrespective of the industry they are in, to come to grips with understanding the dynamics of hybrid value creation. Contents � The Relevance of Hybrid Value Creation � The Four Different Clusters of Hybrid Value Creation � The Cluster of Embedded Products � The Cluster of Solutions � Managerial Implications � Directions for Future Research Target Groups � Researchers in the field of innovation management � Practitioners interested in the phenomenon of integrating products and services into customer-oriented offerings About the Author J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.
9783834939616
10.1007/978-3-8349-3961-6 doi
Business.
Market research.
Business and Management.
Market Research/Competitive Intelligence.
HF5415.2-5415.34
658.83
Hybrid Value Creation [electronic resource] / by Vivek K. Velamuri. - XX, 200 p. 24 illus. online resource. - Markt- und Unternehmensentwicklung / Markets and Organisations . - Markt- und Unternehmensentwicklung / Markets and Organisations .
Systematic Literature Review -- Hybrid Value Creation -- Empirical Study -- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products -- The Cluster of Solutions.
Hybrid Value Creation - a phenomenon also known under different terms such as "Product Service Systems", "Dematerialization", and "Servitization" - is a catalyst for fundamental transformation of individual firms and whole economies. Vivek K. Velamuri defines Hybrid Value Creation as the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). He provides a systematic assessment of the state-of-the-art in the field and identifies empirically-derived strategies for hybrid value creation. The work helps practitioners, irrespective of the industry they are in, to come to grips with understanding the dynamics of hybrid value creation. Contents � The Relevance of Hybrid Value Creation � The Four Different Clusters of Hybrid Value Creation � The Cluster of Embedded Products � The Cluster of Solutions � Managerial Implications � Directions for Future Research Target Groups � Researchers in the field of innovation management � Practitioners interested in the phenomenon of integrating products and services into customer-oriented offerings About the Author J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.
9783834939616
10.1007/978-3-8349-3961-6 doi
Business.
Market research.
Business and Management.
Market Research/Competitive Intelligence.
HF5415.2-5415.34
658.83