Innovation in a High Technology B2B Context (Record no. 50595)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03240nam a22005175i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-05721-3 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211740.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140418s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658057213 |
| -- | 978-3-658-05721-3 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.514 |
| 100 1# - AUTHOR NAME | |
| Author | M�ohring, Monika Maria. |
| 245 10 - TITLE STATEMENT | |
| Title | Innovation in a High Technology B2B Context |
| Sub Title | Exploring Supply Networks, Processes and Management / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXV, 291 p. 50 illus. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Industrial B2B Marketing -- Value and Innovation in Customer-Centric Business-to-Business Collaboration -- Innovation Network and Case Study. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria M�ohring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.  Contents Industrial B2B Marketing Value and Innovation in Customer-Centric Business-to-Business Collaboration Innovation Network and Case Study Target Groups Researchers and students in the fields of business and management, operations and B2B marketing, logistics, supply chain management, and innovation management Practitioners in high technology, capital intensive industries The Author Prof. Dr. Monika Maria M�ohring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.  . |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-05721-3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management science. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Industrial management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Production management. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Innovation/Technology Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Operations Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management, general. |
| 912 ## - | |
| -- | ZDB-2-SBE |
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