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Innovation in a High Technology B2B Context [electronic resource] : Exploring Supply Networks, Processes and Management / by Monika Maria M�ohring.

By: M�ohring, Monika Maria [author.].
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Description: XXV, 291 p. 50 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783658057213.Subject(s): Business | Management science | Marketing | Management | Industrial management | Production management | Business and Management | Innovation/Technology Management | Marketing | Operations Management | Business and Management, generalAdditional physical formats: Printed edition:: No titleDDC classification: 658.514 Online resources: Click here to access online
Contents:
Industrial B2B Marketing -- Value and Innovation in Customer-Centric Business-to-Business Collaboration -- Innovation Network and Case Study.
In: Springer eBooksSummary: Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria M�ohring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.  Contents Industrial B2B Marketing Value and Innovation in Customer-Centric Business-to-Business Collaboration Innovation Network and Case Study Target Groups Researchers and students in the fields of business and management, operations and B2B marketing, logistics, supply chain management, and innovation management Practitioners in high technology, capital intensive industries The Author Prof. Dr. Monika Maria M�ohring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.  .
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Industrial B2B Marketing -- Value and Innovation in Customer-Centric Business-to-Business Collaboration -- Innovation Network and Case Study.

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria M�ohring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.  Contents Industrial B2B Marketing Value and Innovation in Customer-Centric Business-to-Business Collaboration Innovation Network and Case Study Target Groups Researchers and students in the fields of business and management, operations and B2B marketing, logistics, supply chain management, and innovation management Practitioners in high technology, capital intensive industries The Author Prof. Dr. Monika Maria M�ohring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.  .

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