SEO management : (Record no. 69226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04630cam a2200553Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1130904466 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220711203552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191214s2020 enk ob 001 0 eng d |
| 019 ## - | |
| -- | 1130114283 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119681434 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 111968143X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119681427 |
| -- | (electronic bk. ; |
| -- | oBook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1119681421 |
| -- | (electronic bk. ; |
| -- | oBook) |
| 029 1# - (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000066461013 |
| 029 1# - (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 001077283 |
| 029 1# - (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 582552737 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 659.14/4 |
| 100 1# - AUTHOR NAME | |
| Author | Duong, Véronique, |
| 245 10 - TITLE STATEMENT | |
| Title | SEO management : |
| Sub Title | methods and techniques to achieve success / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Cover; Half-Title Page; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; SEO: An Essential Traffic Channel; 1. State of the Art of SEO; 1.1. The market share of search engines; 1.2. Developed technologies and voice search; 1.2.1. Google AMP and Baidu MIP; 1.2.2. Voice search and connected speakers; 2. SEO Project Management from A to Z; 2.1. The specifications or customer brief to be respected; 2.2. The kick-off meeting; 2.3. Reverse schedules; 2.4. Technical audit of the site; 2.5. Implementation of technical recommendations; 2.6. Semantic audit of the site |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Remark 2 | 2.7. The study of keywords2.8. Content optimization; 2.9. Integration of optimized content; 2.10. Auditing of external links; 2.11. Technical and semantic acceptance testing; 2.12. Follow-up, maintenance and reporting; 3. Technical SEO: from HTML Tags to URL; 3.1. Simulation of Google's transition; 3.2. Compliant URLs for SEO; 3.3. Reasons for non-compliant URLs; 3.4. Active versus inactive pages; 3.5. Active and inactive pages × depth; 3.6. Crawl budget of a site; 3.8. The objectives of AMP, MIP and Turbo Pages; 3.9. Loading times by page type; 3.10. Robots.txt; 3.11. Sitemap.xml |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Remark 2 | 3.12. 404 pages3.13. 301/302 redirection; 3.14. Removal of broken and redirected URLs; 3.15. Canonical plan; 3.16. Log audit; 3.17. Meta tags; 3.18. Heading tags; 3.19. Hreflang tagging; 3.20. Alt attribute tagging; 3.21. Rich snippets tagging; 3.22. Open Graph meta tagging; 3.23. Twitter meta tagging; 3.24. Social network share buttons; 3.25. Page lifecycle management (articles and products); 3.26. Seasonality of pages; 3.27. Pagination of pages on a site; 4. Semantic SEO, Editorial and Copywriting; 4.1. Optimization of the title tag; 4.2. Optimization of the meta description tag |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Remark 2 | 4.3. Optimization of heading titles (H1, H2, H3)4.4. Optimization of URLs (URL rewriting); 4.5. Optimization of text content; 4.6. Optimization of internal network size; 4.7. Optimization of alt attributes for images; 4.8. Optimization of breadcrumbs (anchors); 4.9. Optimization of internal and external anchors; 4.10. Media file optimization; 5. Link-building Methods; 5.1. Guest blogging; 5.2. Paid external publications; 5.3. Link ninja; 5.4. Link baiting (inbound marketing); 5.5. Product tests or services; 5.6. Participation in events; 5.7. Video marketing; 5.8. Writing press reviews |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Remark 2 | 6. Computational Engineering Applied to SEO6.1. Semantic ontologies; 6.2. TF-IDF; 6.3. N-grams; 6.4. Named entities; 6.5. SEO and computational engineering; 7. International SEO Specificities; 7.1. Baidu SEO; 7.2. Yandex SEO; 7.3. Naver SEO; Conclusion; Opening Questions; References; Books; Websites; Index; Other titles from iSTE in Information Systems, Web and Pervasive Computing; EULA |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://doi.org/10.1002/9781119681427 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | London : |
| -- | ISTE, Ltd. ; |
| -- | Newark : |
| -- | John Wiley & Sons, Incorporated, |
| -- | 2020. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 588 ## - | |
| -- | Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Web search engines. |
| 650 #7 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Internet marketing. |
| -- | (OCoLC)fst00977272 |
| 650 #7 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Web search engines. |
| -- | (OCoLC)fst01173234 |
| 994 ## - | |
| -- | C0 |
| -- | DG1 |
No items available.