Central Library

Normal view MARC view ISBD view

SEO management : methods and techniques to achieve success / Véronique Duong.

By: Duong, Véronique [author.].
Material type: materialTypeLabelBookPublisher: London : Newark : ISTE, Ltd. ; John Wiley & Sons, Incorporated, 2020Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781119681434; 111968143X; 9781119681427; 1119681421.Subject(s): Internet marketing | Web search engines | Internet marketing | Web search enginesGenre/Form: Electronic books.Additional physical formats: Print version:: SEO Management: Methods and Techniques to Achieve Success.DDC classification: 659.14/4 Online resources: Wiley Online Library
Contents:
Cover; Half-Title Page; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; SEO: An Essential Traffic Channel; 1. State of the Art of SEO; 1.1. The market share of search engines; 1.2. Developed technologies and voice search; 1.2.1. Google AMP and Baidu MIP; 1.2.2. Voice search and connected speakers; 2. SEO Project Management from A to Z; 2.1. The specifications or customer brief to be respected; 2.2. The kick-off meeting; 2.3. Reverse schedules; 2.4. Technical audit of the site; 2.5. Implementation of technical recommendations; 2.6. Semantic audit of the site
2.7. The study of keywords2.8. Content optimization; 2.9. Integration of optimized content; 2.10. Auditing of external links; 2.11. Technical and semantic acceptance testing; 2.12. Follow-up, maintenance and reporting; 3. Technical SEO: from HTML Tags to URL; 3.1. Simulation of Google's transition; 3.2. Compliant URLs for SEO; 3.3. Reasons for non-compliant URLs; 3.4. Active versus inactive pages; 3.5. Active and inactive pages × depth; 3.6. Crawl budget of a site; 3.8. The objectives of AMP, MIP and Turbo Pages; 3.9. Loading times by page type; 3.10. Robots.txt; 3.11. Sitemap.xml
3.12. 404 pages3.13. 301/302 redirection; 3.14. Removal of broken and redirected URLs; 3.15. Canonical plan; 3.16. Log audit; 3.17. Meta tags; 3.18. Heading tags; 3.19. Hreflang tagging; 3.20. Alt attribute tagging; 3.21. Rich snippets tagging; 3.22. Open Graph meta tagging; 3.23. Twitter meta tagging; 3.24. Social network share buttons; 3.25. Page lifecycle management (articles and products); 3.26. Seasonality of pages; 3.27. Pagination of pages on a site; 4. Semantic SEO, Editorial and Copywriting; 4.1. Optimization of the title tag; 4.2. Optimization of the meta description tag
4.3. Optimization of heading titles (H1, H2, H3)4.4. Optimization of URLs (URL rewriting); 4.5. Optimization of text content; 4.6. Optimization of internal network size; 4.7. Optimization of alt attributes for images; 4.8. Optimization of breadcrumbs (anchors); 4.9. Optimization of internal and external anchors; 4.10. Media file optimization; 5. Link-building Methods; 5.1. Guest blogging; 5.2. Paid external publications; 5.3. Link ninja; 5.4. Link baiting (inbound marketing); 5.5. Product tests or services; 5.6. Participation in events; 5.7. Video marketing; 5.8. Writing press reviews
6. Computational Engineering Applied to SEO6.1. Semantic ontologies; 6.2. TF-IDF; 6.3. N-grams; 6.4. Named entities; 6.5. SEO and computational engineering; 7. International SEO Specificities; 7.1. Baidu SEO; 7.2. Yandex SEO; 7.3. Naver SEO; Conclusion; Opening Questions; References; Books; Websites; Index; Other titles from iSTE in Information Systems, Web and Pervasive Computing; EULA
    average rating: 0.0 (0 votes)
No physical items for this record

Description based on print version record.

Cover; Half-Title Page; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; SEO: An Essential Traffic Channel; 1. State of the Art of SEO; 1.1. The market share of search engines; 1.2. Developed technologies and voice search; 1.2.1. Google AMP and Baidu MIP; 1.2.2. Voice search and connected speakers; 2. SEO Project Management from A to Z; 2.1. The specifications or customer brief to be respected; 2.2. The kick-off meeting; 2.3. Reverse schedules; 2.4. Technical audit of the site; 2.5. Implementation of technical recommendations; 2.6. Semantic audit of the site

2.7. The study of keywords2.8. Content optimization; 2.9. Integration of optimized content; 2.10. Auditing of external links; 2.11. Technical and semantic acceptance testing; 2.12. Follow-up, maintenance and reporting; 3. Technical SEO: from HTML Tags to URL; 3.1. Simulation of Google's transition; 3.2. Compliant URLs for SEO; 3.3. Reasons for non-compliant URLs; 3.4. Active versus inactive pages; 3.5. Active and inactive pages × depth; 3.6. Crawl budget of a site; 3.8. The objectives of AMP, MIP and Turbo Pages; 3.9. Loading times by page type; 3.10. Robots.txt; 3.11. Sitemap.xml

3.12. 404 pages3.13. 301/302 redirection; 3.14. Removal of broken and redirected URLs; 3.15. Canonical plan; 3.16. Log audit; 3.17. Meta tags; 3.18. Heading tags; 3.19. Hreflang tagging; 3.20. Alt attribute tagging; 3.21. Rich snippets tagging; 3.22. Open Graph meta tagging; 3.23. Twitter meta tagging; 3.24. Social network share buttons; 3.25. Page lifecycle management (articles and products); 3.26. Seasonality of pages; 3.27. Pagination of pages on a site; 4. Semantic SEO, Editorial and Copywriting; 4.1. Optimization of the title tag; 4.2. Optimization of the meta description tag

4.3. Optimization of heading titles (H1, H2, H3)4.4. Optimization of URLs (URL rewriting); 4.5. Optimization of text content; 4.6. Optimization of internal network size; 4.7. Optimization of alt attributes for images; 4.8. Optimization of breadcrumbs (anchors); 4.9. Optimization of internal and external anchors; 4.10. Media file optimization; 5. Link-building Methods; 5.1. Guest blogging; 5.2. Paid external publications; 5.3. Link ninja; 5.4. Link baiting (inbound marketing); 5.5. Product tests or services; 5.6. Participation in events; 5.7. Video marketing; 5.8. Writing press reviews

6. Computational Engineering Applied to SEO6.1. Semantic ontologies; 6.2. TF-IDF; 6.3. N-grams; 6.4. Named entities; 6.5. SEO and computational engineering; 7. International SEO Specificities; 7.1. Baidu SEO; 7.2. Yandex SEO; 7.3. Naver SEO; Conclusion; Opening Questions; References; Books; Websites; Index; Other titles from iSTE in Information Systems, Web and Pervasive Computing; EULA

There are no comments for this item.

Log in to your account to post a comment.