Consumer Behavior
By: Schiffman, Leon G | Kanuk, Leslie Lazar.
Material type:
BookPublisher: New Delhi Prentice hall Of India 2002Edition: 7th.Description: P xiii, 495p.ISSN: 8120320700.Subject(s): Consumer Decision Making Process | Market Segmentation | Consumers social and Cultural SettingsDDC classification: 658.8 S332C
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CENTRAL LIBRARY | 658.8 S332C (Browse shelf) | Available | G01732 |
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| 658.8 R598 FAST TRACK TO SUCCESS MARKETING | 658.8 S243 MARKETING GRAFFITI | 658.8 S332 CONSUMER BEHAVIOUR | 658.8 S332C Consumer Behavior | 658.8 S62 SERVICES MARKETING: INDIAN CONTEXT | 658.8 S684 CONSUMER BEHAVIOR: BUYING, HAVING AND BEING | 658.8 S698 MARKETING SALESMANSHIP AND ADVERTISING |
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